Market research with understanding
AQ Rate is an independent full services market research agency located in Brussels.We provide tailor-made research solutions which respond accurately to the client’s needs and expectations.
At AQ Rate, each research project is handled from start to finish by a dedicated research manager from our team.
From the analysis of the customer issue and the formulation of a methodological recommendation to the processing and analysis of the results, including the drafting of the questionnaire and the data collection, every stage of a survey is totally managed internally, without the support of any third-parties.
Diagnostic & Recommendations
Based on the client’s briefing, we first analyze the client request and its current situation in order to provide a strongly argued recommendation able to achieve the goals of the survey.
Data collection
By managing internally every interviewing techniques & tools, AQ Rate is empowered to conduct any type of quantitative studies in face to face (CAPI / CASI), by telephone (CATI) or online (CAWI).
Results analysis & Strategic advice
Combining efficient software and higly skilled people, data has been processed and deeply analysed to deliver relevant insights and strategic advices.
Which research solutions should I use ?
AQ Rate's full-service capabilities allow combining differents approaches seamlessly for actionable insights.
Discover our solutions Contact us for more accurate solutionsWhat are our top qualities?
UNDERSTANDING
Conducting market research requires empathy, sensitivity, curiosity, engagement to deliver results that make sense and actionable.
Respect, comprehension and transparency are the pillars of our philosophy. And this applies to the client as well as to the respondents.
RELIABLE
Our team is made up of skilled and experienced professionals, qualified to choose the best mix of data collection methodology and most appropriate techniques to analyse figures. With more than 100 years of cumulative experience, your research project will be in good hands and will be achieved in the most efficient and accurate way.
As a certified member of Esomar and Cube (ex Febelmar), the international and Belgian professional associations of market research organizations, AQ Rate complies with all deontological codes of ethics and privacy regulations.
FLEXIBILITY
AQ Rate is a small structure without any silo or standard procedure.
Thanks to a flexible, multi-disciplinary and committed team, your request will be processed very quickly so that a new project could be launched and delivered within a few days if needed.
TAILORMADE
There is no closed models or standard patterns at AQ Rate : every client, every project is considered as unique and will be subject to a dedicated approach.
By managing the entire project in-house, we advise in a completely neutral way on the best combination of data collection methods to provide relevant results and consumer insights.
"I recommend working with AQ-Rate for face-to-face quantitative research because of their flexible approach, their fast and clear communication and their professional face-to-face interviewers"
"AQ Rate has been one of our preferred partners for online research for Omnicom Media Group (OMD and PHD) clients for many years."
"There are many reasons for these collaborations : the flexibility of a small team of individuals with experience in the field, their no-nonsense approach, their speed of execution, realistic pricing, their knowledge of our sectors of activity and the excellent rapport between our respective teams."
Rossel Advertising
Local consumption in Belgium
Understand the relationship between Belgian consumer behaviors and media perception in an uncertain economic context."
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Bruxelles Formation
Post-training analysis
Measure and define the indicators of satisfaction regarding the training courses followed and determine the factors of (re)employment.
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Port of Brussels
Awareness and Equity
Measuring awareness and knowledge of the Port of Brussels' missions among the Brussels population as well as expectations and perceptions of their clients and stakeholders
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SNCB/NMBS
Users experiences
Several face-to-face surveys of train users at different stations in the country.
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Actiris
Satisfaction barometers - employees and customers
(Bi) annual barometer aimed at measuring the satisfaction rate on a whole set of indicators and KPIs among Actiris employees, as well as job seekers and employers
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